The days where you could run a TV ad for a month and bring in 60 intakes are over. Today’s potential clients consume media across a spectrum of outlets and devices, so you need to meet them where they are to keep your firm top-of-mind.

Watch this (4 min) video where Peter Webb — Founding Member and SVP at Scorpion, internet marketing experts — walks through the four tenets he considers when developing a marketing program: sustainability, adjustability, diversification and transparency.