Managing SEO (Search Engine Optimization) and your Google rankings can be a daunting task, but doing it well can be the difference between a trickle of inquiries and a deluge of intakes.

Investing in a website isn’t just presenting an aesthetically pleasing ‘About’ and ‘Contact Us page. Think of your website as the digital facade of your internet presence and Google as a phone operator connecting you to potential prospects. As such, you need a robust SEO strategy to teach Google the specificities of your practice so that, in turn, it can direct the most high-value prospects your way.

Watch this (2 min) video with Chris Dreyer — CEO of rankings.io — as he explains basic SEO must-do’s.