SEO (Search Engine Optimization) is a digital marketing must-do that many firms overlook. For law firms in highly competitive locations and practice areas, great SEO strategy and implementation can mean the difference between an inundation of steady inquiries of service or being left in the dust by competitors.

Before you invest in building a website or revamping your current one, you need an SEO strategy that will ensure your website is the first organic search result. Watch the (3 min) video below to learn the basics of SEO.