Esquire Financial Holdings, Inc. (NASDAQ: ESQ) (the “Company”), the financial holding company for Esquire Bank, National Association (“Esquire Bank” or the “Bank”) (collectively “Esquire”), today announced its recognition by the Association of National Advertisers (ANA) B2 Awards for the third consecutive year. The awards honor the most innovative, impactful and groundbreaking business-to-business (B2B) campaigns and marketers across various industries in the U.S.
For 2025, Kyall Mai, Senior Vice President and Chief Innovation Officer, was named Individual Marketer of the Year, recognizing his outstanding leadership and his broader contributions to marketing in the financial services industry.
“I am honored and humbled to be recognized by the ANA as the Individual Marketer of the Year,” stated Mai. “This honor would not be possible without the support of my innovative team and reflects the bold path we’ve taken at Esquire in embracing AI, personalization, and storytelling in the financial services industry.”
Esquire’s marketing strategy centers around building trust with one of its two significant national markets, contingent fee plaintiff law firms, through knowledge-driven content marketing powered by its AI-enabled platform, LawyerIQ. This recognition comes amid Esquire’s multi-year investment in customer-focused tailored technology and follows Esquire’s record year of financial performance in 2024.
“We are pleased to congratulate Esquire’s marketing team and its agency partner, Park & Battery, on their ANA B2 awards over the past three years,” said Bill Zengel, Senior Vice President, Business Marketing Practice at ANA. “This recognition highlights how blending creativity, data and technology can drive meaningful engagement among core audiences.”
The marketing team has also played a pivotal role in the Company’s national expansion by strengthening its digital-first, customer-focused model to deepen engagement across new markets, supported by senior business development officers throughout the U.S.
“Our investments in technology and tailored digital marketing have been key to expanding our national footprint, culminating in the opening of our first private banking branch in California this summer,” said Andrew C. Sagliocca, Vice Chairman, Chief Executive Officer, and President.
