Marketing and Brand Building: Investing In the Success of Your Law Firm

For over 30 years, Glen Lerner of Lerner & Rowe has been steadily investing profits back into marketing his business and building its brand, competing against industry giants in the biggest markets in the nation. According to Glen, “This takes a lot of intestinal fortitude. We started at $10,000 a month, within 3 to 4 months we were up to $20,000 a month. Within 3 to 4 months from that, we were up to $40,000 a month. Every cent we made we put back into the business.”

Watch the following (2 min) video for more insight into how Glen Lerner and Kevin Rowe run their law firm like a business to ensure its long-term success.